{"id":41,"date":"2022-08-23T11:24:34","date_gmt":"2022-08-23T10:24:34","guid":{"rendered":"https:\/\/sense.hr\/blog\/?p=41"},"modified":"2025-09-27T08:20:46","modified_gmt":"2025-09-27T07:20:46","slug":"fairies-unicorns-and-customer-service-agents","status":"publish","type":"post","link":"https:\/\/senseworkplace.com\/blog\/fairies-unicorns-and-customer-service-agents\/","title":{"rendered":"Fairies, unicorns\u2026 and customer service agents\u00a0"},"content":{"rendered":"\n<p>Have you had any issues with your HR software in the last couple of years? Did you need to speak to a human agent? Did you end up thinking that you\u2019d have more success loading up your unicorn lasso, packing a fairy lure, and heading off after a rainbow, with a leprechaun\u2019s song on your lips, and a dream of gold in your heart? Well, you\u2019re not alone. And while chasing rainbows might be quite fun\u2014and doesn\u2019t hurt the old step counter\u2014chasing contact numbers is right up there with rice cakes as one of the most boring and unrewarding things to exist in modern Britain. In fact, even rice cakes are better\u2014at least you know exactly what you\u2019re in for with a rice cake and if you eat enough of them, they can\u2014we have been reliably informed\u2014sate your hunger. But there is no upside to clicking endless \u2018contact us\u2019 links, which never seem to lead to a telephone number, or even an email\u2026 not even an address\u2026 the truth is that we\u2019d settle for carrier pigeon at this point. There\u2019s no fun to be found on the endless merry-go-round of an automated phone call, that never leads to a customer service agent. And how frustrating to be met with a relentlessly chirpy chatbot that is resistant to answering every form of the question \u2018Can I speak to a human?\u2019\u2026 \u2018Comment puis-je parler \u00e0 une personne en direct?\u2019\u2026 \u2018Where\u2019s your owner?\u2019\u2026 \u2018Pretty please, nice chatbot, can I speak to a human agent\u2019\u2026 does anybody out there have a chatbot cookie?&nbsp;&nbsp;<\/p>\n\n\n\n<p>Call us crazy (which you probably are after that intro), but HR is all about dealing with people, so where have all the humans gone? What\u2019s happened to the mythical customer service teams, once so widespread across the British Isles?&nbsp;&nbsp;<\/p>\n\n\n\n<p>Just like you, and <a href=\"https:\/\/0ca36445185fb449d582-f6ffa6baf5dd4144ff990b4132ba0c4d.ssl.cf1.rackcdn.com\/IG_Verint_2.21.17.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">79% of consumers<\/a>, we want the option to speak to a person. So, what\u2019s going on with customer services in the 2020s?&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The invasion of the chatbot&nbsp;<\/h2>\n\n\n\n<p>Thought leaders, well-meaning blogs, and alarming numbers of organisations seem to be hailing chatbots as the answer to all customer service woes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Please don\u2019t get us wrong. We love conversational AI chatbots. Ours is called HR HaRry. We feed him \u2018data and logic pudding\u2019 and tell him bedtime stories about his royal heritage. But chatbots can\u2019t and shouldn\u2019t replace humans. What they should do is empower humans, and that includes both customers and customer service agents.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A great chatbot can <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/conversational-ai-smart-routing\/\" target=\"_blank\" rel=\"noreferrer noopener\">intelligently route<\/a> customer queries to the right agent. Data like agent expertise, training, experience, and past performance on certain topics can be used to match the best agent to the customer\u2019s needs. Even customer intent, mood, communication style, and past preferences can be accounted for in finding a good agent match.&nbsp;<\/p>\n\n\n\n<p>Conversational chatbots can also be used to great effect in providing instant and informative responses for standard and common queries. They can also anticipate what a customer\u2019s next actions or requirements might be and offer helpful guidance around the clock.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Through a combination of artificial intelligence (AI), natural language processing (NLP), and chat applications, conversational AI chatbots can mimic human interaction. But the key word is \u2018mimic\u2019. They can never \u2018be\u2019 human, which means that we know that we\u2019re not speaking to a human. We know that any empathy is carefully contrived and coded. Chatbots don\u2019t make us feel any more important or special than getting an email that says \u2018Hi Frank\u2019 at the top. Gone are the days that we\u2019ll be impressed by a \u2018Hi Frank\u2019 email\u2026 and who\u2019s Frank anyway? Oh yeah, that pseudonym that you used a few years back to enter a prize draw for a free holiday.&nbsp;<\/p>\n\n\n\n<p>So, can everyone stop giving chatbots a bad name by using them as guardians instead of helpers? HR HaRry is great. It\u2019ll get you to where you need to be. It\u2019ll give you all that you need to self-serve at record speed. It\u2019ll say all the right things, even at 3AM (because we told it to). But what it won\u2019t do, is stop you from getting to the humans. In fact, it\u2019ll send you to just the right human for you.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email forms&nbsp;&nbsp;<\/h2>\n\n\n\n<p>If you thought it couldn\u2019t get worse than replacing humans with chatbots, think again. Some companies, and sadly many HR software companies among them, have replaced humans with\u2026 email forms.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now, we\u2019re not one of those companies that think email is dead. We like email. Email has its place, and apparently that place is <a href=\"https:\/\/www.callcentrehelper.com\/is-email-on-its-way-out-27788.htm\" target=\"_blank\" rel=\"noreferrer noopener\">fourth most popular customer experience channel<\/a> right after speaking to an agent on the phone, visiting a bricks-and-mortar location, and visiting a company website. In fact, email is very well suited to B2B, complex enquiries, and complaints.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But if a company is going to use email as their chosen customer service channel, then they\u2019d better be fast to hit that reply button and answer the query in one email. Over half of consumers say that they\u2019d reach for the telephone if their email isn\u2019t answered quickly enough or if the answer is unsatisfactory. It\u2019s also important that organisations that are using third-party or separate customer support desks make sure that any transition is seamless. Otherwise, their logged in or subscribed customers might be left wondering why they have to re-enter all their contact details just to send a quick query. And remember, nobody ever (EVER) said, \u201cI just love those no-reply email addresses\u201d. They block the natural flow of interaction, are frustrating, and nearly always end up at the bottom of a spam-box.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why\u2019s everyone going digital?&nbsp;<\/h2>\n\n\n\n<p>While it might seem like businesses have replaced human interaction with a host of digital channels to save money, there are more customer-centric reasons too. For example, customer services were often outsourced (or a combination of outsourced and inhouse) which meant frustrating transfers, having to reexplain issues, long wait times, and an overall poor experience for everyone involved. Cutting out phone support seemed, for many brands, to be a good solution. But according to <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PwC&#8217;s Future of Customer Experience report<\/a>, 32% of consumers would walk away from a company after one bad customer experience (CX), 42% would pay more for a better CX, and 82% want more human interaction. We didn\u2019t need those figures to know that cutting direct human support is a mistake. We\u2019re reminded of that every time we search for a phone number or a live-chat option and can\u2019t find it. But it\u2019s good to know that the numbers support our personal experiences.&nbsp;<br>&nbsp;<br>The bottom line is this: There is no way to build a meaningful relationship\u2014whether that\u2019s with a friend, a colleague, a partner, a family member, a customer, or a business\u2014without trust and integrity. And how can organisations expect their customers to trust them, when the organisations themselves can\u2019t trust their customers with something as simple as a direct phone number? Instead, they hide their email address behind forms, their physical address behind PO Boxes, and their telephone number behind chatbots. The natural question follows, \u201cWhat else are they hiding?\u201d&nbsp;<\/p>\n\n\n\n<p>But how can companies strike the right balance between digital and human customer service options?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Generation Alpha have the answer&nbsp;<\/h2>\n\n\n\n<p>You may be familiar with the Baby Boomers, Gen X, Millennials, and Gen Z, but we\u2019d like you to meet Gen Alpha. They\u2019re the preteens of today and the consumers (and HR professionals) of tomorrow. According to <a href=\"https:\/\/www.infobip.com\/blog\/how-gen-alpha-is-driving-change-in-cx\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> they will respond to customer service approaches that are authentic, personal, transparent, and ethical, expecting \u201cinstant, seamless digital experiences across the same channels they use to communicate with friends, family, and teammates\u201d. And no offence HaRry, but nobody uses a chatbot to talk to their nearest and dearest (\u2026 well almost nobody. We wouldn\u2019t put it past a few members of our Engineering department).&nbsp;&nbsp;<\/p>\n\n\n\n<p>Instead, omnichannel communication such as WhatsApp, Messenger, Apple Messages for Business, Twitter, phone and video calls\u2026 and yes, chatbots and email too, will engage and empower customers. And unified, cross-channel interactions will empower agents and improve their experience too, allowing them to know their customer in advance, as well as giving them the flexibility to work remotely and flexibly.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But for the organisations that have gone from customer service teams, to live chats, to chatbots, and finally to email only, the future doesn\u2019t look bright. So, if you\u2019ve suddenly discovered that you have no way of talking to your HR software provider, you can either hang around outside their headquarters (if you can find them) clapping 3 times, and shouting \u2018we do believe in customer services\u2019, or you can just come to SenseHR\u2014we\u2019re still believers and always will be!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Give it a go, follow our <a href=\"\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a> link or <a href=\"https:\/\/calendly.com\/sensehr\" target=\"_blank\" rel=\"noreferrer noopener\">book a call<\/a> with us.\u00a0\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you had any issues with your HR software in the last couple of years? Did you need to speak to a human agent? <\/p>\n","protected":false},"author":7,"featured_media":44,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fairies, unicorns\u2026 and customer service agents\u00a0 - Sense Workplace Blog<\/title>\n<meta name=\"description\" content=\"Have you had any issues with your HR software in the last couple of years? 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