{"id":875,"date":"2025-06-25T16:43:14","date_gmt":"2025-06-25T15:43:14","guid":{"rendered":"https:\/\/sense.hr\/blog\/?p=875"},"modified":"2025-06-25T16:43:15","modified_gmt":"2025-06-25T15:43:15","slug":"how-the-tech-world-forgot-about-2-7-billion-workers","status":"publish","type":"post","link":"https:\/\/senseworkplace.com\/blog\/how-the-tech-world-forgot-about-2-7-billion-workers\/","title":{"rendered":"How the Tech World Forgot About 2.7 Billion Workers"},"content":{"rendered":"\n<p>There\u2019s a phenomenon that\u2019s baffled me for at least 15 years. And it\u2019s that there\u2019s a massive cohort of nearly three billion workers out there, who most technology companies seem to sort of just\u2026 well, ignore.&nbsp;<\/p>\n\n\n\n<p>They\u2019re called \u201cdeskless workers\u201d, and they <a href=\"https:\/\/www.forbes.com\/councils\/forbestechcouncil\/2020\/04\/21\/dont-ignore-the-deskless-workforce\/\">make up around 80% of the global workforce<\/a>.&nbsp;<\/p>\n\n\n\n<p>You probably know exactly who these people are, because there\u2019s a 4 in 5 chance you\u2019re one of them. But if, like me, you\u2019re one of the few who scratches a living by mashing buttons on a keyboard, I\u2019m going to describe them for you. And then, once we\u2019re all on the same page, I\u2019m going to tell you why only 1% of tech is being developed for this huge majority of people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So, what is a deskless worker?<\/h2>\n\n\n\n<p>We\u2019re all familiar with \u201chybrid workers\u201d \u2013 it\u2019s just a fancy way of saying \u201cpeople who work from home sometimes\u201d. But deskless workers are different.<\/p>\n\n\n\n<p><a href=\"https:\/\/joshbersin.com\/wp-content\/uploads\/2021\/10\/BigReset_21_10-Deskless-Workers.pdf\">Josh Bersin describes them as \u201cthe most overlooked workforce segment\u201d<\/a>. But perhaps a more practical description would be \u201cworkers who don\u2019t use traditional office setups or tools.\u201d For example, bus drivers, nurses, waiters, engineers, cleaners, cashiers\u2026 the list goes on. Or, in other words, <strong>deskless workers are the real people who do real jobs and make the world go round.<\/strong><\/p>\n\n\n\n<p>That\u2019s not to say that people who sit at desks all day are not important \u2013 many of them are! And yes, some of them even do \u201creal jobs\u201d. But without our deskless workforce, society would crumble &#8211; and that\u2019s the reason I\u2019ve been so surprised by the sheer lack of investment into good, useful technology systems for this massively overlooked group.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deskless workers rely on personal apps and terrible workarounds<\/h2>\n\n\n\n<p>So, what do I mean when I say that these workers are being overlooked? Well, deskless workers only benefit from around 1% of new tech development. Which is shocking, because it\u2019s definitely not due to a lack of need.<\/p>\n\n\n\n<p>Just like us desk-jockeys, deskless workers still need to communicate, track projects, swap shifts, book holidays, etc. In fact, they probably do more of it than the rest of us!<\/p>\n\n\n\n<p>But unlike office workers such as myself, who get access to a huge range of tools to help with all this \u2013 think Zoom, Trello, Jira, Microsoft Office \u2013 deskless workers have very few options at their disposal. In fact, most deskless teams rely on informal or workaround tools, such as WhatsApp communication on-the-job, paper schedules taped to walls, word-of-mouth shift swaps, phone calls to managers, PA or radio systems for redeployment, and so on and so forth.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdUQFwyavaJeHdXga9t63CNJOGpeoF8uLNS2R78EotOAYRK8QGEoBcBokihMxmxQEawACr_aAWVAeTWv86dsoji8CyiAWtqxbq_pvXg43jWeB_3A9HHbiQNo6bwlXkEqUuOvlA6?key=nv2v5hxaLZh8Yj2uKPu0ag\" alt=\"\"\/><\/figure>\n\n\n\n<p>One nurse actually told me a few years ago that she was relying on so many personal mobile phones to stay in touch with different colleagues, team members and supervisors, that if she bent down to pick something up, they would all come tumbling out of her pockets.<\/p>\n\n\n\n<p>In most deskless teams, communication is still face-to-face, or at best cascaded through line managers with fragmented or ad-hoc digital touchpoints. <a href=\"https:\/\/info.skedulo.com\/rs\/960-CDH-700\/images\/Skedulo_Q42021-State-of-Deskless-Work-Research-Report.pdf\">44% of deskless teams use paper at least half the time<\/a>, 59% rely on personal messaging apps to receive work instructions, and 97% believe that teams are unable to be autonomous enough to be fully effective.<\/p>\n\n\n\n<p>Put simply, the lack of tech development for this group of workers means that for most, there\u2019s simply no dedicated system in place that can solve their problems properly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Isn\u2019t it HR\u2019s job to make sure teams are equipped?<\/h2>\n\n\n\n<p>So, who\u2019s at fault for this? There may not be much technology out there, but there is <em>some. <\/em>So why aren\u2019t companies implementing it? Well, some are\u2026 but many aren\u2019t. And as with most things in life, nobody is willing to accept the blame.<\/p>\n\n\n\n<p>There are many who will say that it\u2019s HR\u2019s job to make sure all teams are properly tooled-up. After all, amongst other responsibilities, HR is usually tasked with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Equipping employees to do their job safely, fairly and effectively\u00a0<\/li>\n\n\n\n<li>Partnering with IT, facilities or operations to define what those tools should be<\/li>\n\n\n\n<li>Overseeing policies, budgets, and onboarding processes<\/li>\n\n\n\n<li>Advocating for equity of access\u00a0<\/li>\n<\/ul>\n\n\n\n<p>But there are a bunch of reasons this doesn\u2019t quite reach the deskless workforce properly.<\/p>\n\n\n\n<p>For example, physical tools and systems are often seen as an \u201coperational\u201d issue that HR doesn\u2019t need to bother itself with \u2013 after all, ops knows what their teams need\u2026 and HR and Ops hate each other, so why would they talk unless they absolutely had to?<\/p>\n\n\n\n<p>But what\u2019s more, HR often fails to see that equity of access stems beyond the handful of protected characteristics such as disability or religion, and should span to all types of diversity \u2013 including the deskless roles that require different ways to access company tools.<\/p>\n\n\n\n<p>And for this reason, there\u2019s normally a disconnect between HR in their office, and deskless teams at the coal face. Sure, HR will implement a digital HRIS and store everybody\u2019s holiday entitlements, contracts, and more. But have they considered that most deskless workers don\u2019t even have a company email address, let alone a device that\u2019s actually capable of logging into this system?<\/p>\n\n\n\n<p>HR has a difficult and thankless job. You won\u2019t ever catch me bad-mouthing the profession. But if you expect HR to be advocating for more deskless technology, then you\u2019re probably living in some colourful utopia that you invented. OK, it\u2019s true that some HR teams are more modern and forward-thinking, and are trying to look at the organisation holistically \u2013 but most don\u2019t have the time or capacity to go that far.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So should it be ops who finds these tools?<\/h2>\n\n\n\n<p>If it\u2019s not HR\u2019s responsibility to put these tools in place, then that leaves a prime suspect \u2013 the operations team. And in many ways, I\u2019d say that yes, it\u2019s the job of operational leaders to find and implement technology for their deskless teams.<\/p>\n\n\n\n<p>But in far too many cases, they don\u2019t. Not because they don\u2019t care, and not even because they\u2019re unaware\u2026 but because they\u2019re either unfamiliar with the technology landscape,, or they\u2019re too busy working their own hands to the bone trying to support their frontline teams.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more, <a href=\"https:\/\/www.bcg.com\/publications\/2024\/facing-deskless-labor-shortage-with-technology\">this BCG report highlights<\/a> how ops teams often can\u2019t communicate via traditional communication channels \u2013 making it less likely for ops leaders to be engaging with key company stakeholders or getting involved with big decisions. BCG also reported that field managers are \u201crarely or never consulted on strategic business opportunities\u201d \u2013 meaning the people who know the challenges on the ground don\u2019t have the influence at the board level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When it\u2019s nobody\u2019s job, nothing gets done<\/h2>\n\n\n\n<p>We\u2019re getting now to one of the major reasons there\u2019s a lack of tech for deskless teams &#8211; and that\u2019s the lack of people able to take responsibility for buying it.<br><br>Because no single function truly owns the digital experience of deskless workers \u2014 <strong>HR cares but doesn\u2019t understand their needs, ops understands their needs but it\u2019s not really their call, and IT is only focused on security and compliance \u2013 <\/strong>no one pushes for change. And when no one owns a problem, no one advocates for the budget to fix it.<\/p>\n\n\n\n<p>That lack of ownership leads directly to <strong>lower perceived demand<\/strong> for deskless-friendly tech. Not because the demand doesn\u2019t exist, but because it isn\u2019t being <strong>captured<\/strong>, <strong>documented<\/strong>, or <strong>championed<\/strong>. There\u2019s no Jira ticket titled \u201cOur retail teams can\u2019t swap shifts without texting their manager at 10pm.\u201d There\u2019s no roadmap item labeled \u201cFix the fact that 70% of our workforce has never seen a company memo.\u201d<\/p>\n\n\n\n<p>And so nobody wants to invest, because the opportunity is invisible. The perceived lack of demand means that nothing gets built.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">We have a tendency to build images after our own likeness<\/h2>\n\n\n\n<p>But by far, one of the biggest contributing factors to this massive lack of technology for frontline workers, is that of designer bias. Or maybe investor bias. Or developer bias. I don\u2019t know which one \u2013 probably all of them, and then some.&nbsp;<\/p>\n\n\n\n<p>But the point here is that confirmation bias is real, and it exists everywhere. Including in the designing, developing, and deploying of workforce management software or hardware.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nngroup.com\/articles\/confirmation-bias-ux\/\">It\u2019s super common in UX design<\/a>, for example \u2013 experts have found that designers tend to \u201cexclude alternative options\u201d, instead favouring solutions aligned with their own assumptions. Or in other words, they design something they like, without really thinking about what the end user likes.<\/p>\n\n\n\n<p>And the crux is this: workforce management software and hardware is not being built by deskless workers. In most cases, it\u2019s being invested in, designed by, developed by, marketed by, and sold by, none other than the 20% of workers who sit at a desk and mash their keyboard all day.<\/p>\n\n\n\n<p>And that\u2019s really the big reason why the workforce management technology world is flooded with technology that mostly suits the 20% minority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So what\u2019s next?<\/h2>\n\n\n\n<p>The world has spent the last three decades building workplace technology for the 20% minority, and it shows \u2013 the overwhelming majority of the workforce are still managing shifts via whiteboards, booking leave via text message, and finding out company news on the grapevine (if at all).&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deskless workers are 80% of the workforce<\/strong>, but they receive just <strong>1% of enterprise software investment<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li>They use <strong>personal devices and ad hoc hacks<\/strong> to get work done<br><\/li>\n\n\n\n<li><strong>No one owns their digital experience<\/strong>, so demand is never formalised<br><\/li>\n\n\n\n<li>And worst of all, we\u2019ve built a tech ecosystem shaped by <strong>our own biases<\/strong>, not theirs<\/li>\n<\/ul>\n\n\n\n<p>But despite all that, I am also available in flavours other than \u201cdoom and gloom\u201d \u2013 and I\u2019m happy to see things gradually starting to change.<\/p>\n\n\n\n<p>The COVID-19 pandemic put frontline roles in the spotlight \u2014 and reminded us just how essential they are. Since then, we\u2019ve seen a wave of new thinking (and funding) aimed at serving this cohort: simpler tools, mobile-first workflows, instant access to information, and software that doesn\u2019t assume your job starts with an email address.<\/p>\n\n\n\n<p>But plenty more needs to be done, which is why we\u2019re building Sense Workplace with deskless workers firmly in mind. They don\u2019t need \u201cmore tech\u201d &#8211; they need the right tech! The kind that understands how they work, recognises their different contracts and patterns, fits around their day, and helps them stay connected without ever needing a fixed work station.<\/p>\n\n\n\n<p>So watch this space, because we\u2019ve got a lot to say on this matter!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tech world has spent decades building for desk workers. But what about the 2.7 billion people who don\u2019t have a desk? We explore why 80% of the global workforce got left behind.<\/p>\n","protected":false},"author":8,"featured_media":876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the Tech World Forgot About 2.7 Billion Workers<\/title>\n<meta name=\"description\" content=\"The tech world has spent decades building for desk workers. But what about the 2.7 billion people who don\u2019t have a desk? 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He joined the People HR team in 2013, and during his time there built one of the most popular HR software blogs in the UK \u2013 a place where he interviewed leading industry experts, and tackled thorny topical issues from office politics to software pricing strategies. John has a particular interest in organisational psychology, and the way different HR strategies can impact how a workforce behaves. 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